Web Survey Bibliography
Title Image Impact Evaluation - A new methodological approach with virtual test environments
Author Selke, S., Fetzner, D.
Year 2006
Access date 23.09.2006
Abstract The Center for Visual Studies & Virtual Environments at the University of Furtwangen is a new research lab with the subject areas virtual environments, online investigations and image impact research. It combines innovative software technologies with empirical methods of social sciences to carry out research about the effects of visuality. Two qualitative/quantitative virtual impact tests have been developed. With VIRULENT - a net-based virtual group discussion with visual stimuli - the communicative processes of forming meaning are made visible and reconstructed. At the centre are collective patterns of image-based orientation and the formation of the discursive effects of images. Using this method it is, for example, possible to make statements, in the context of media planning, about the public acceptance of posters and advertisement. This method has been tested in the project “selling politics” together with the agency “Zum goldenden Hirschen”. Test subjects, who were recruited through major German news portals, were given the opportunity to discuss the themes of the posters of the agenda 2010-campaign among themselves in live chats. During the election campaign for the German Government (Bundestagswahl 2005) the test was repeated together with sueddeutsche.de. With VERTEX - a virtual recall-/recognition test - the processes by which images influence actions in the context of individual subconscious processes of giving meaning are measured. This involves having test posters located in a virtual city environment through which the subjects can move interactively combined with a netbased quantitative survey. Using this method, proposed posters, such as in the design phase of campaigns, can be standardised and compared on an empirically sound basis. This methodological approach has also been tested with posters of the agenda 2010-campaign. The paper presents the development of the software solutions, discusses basic questions of methodology and method, e.g. concerning the reliability, validity and objectivity and asks for the feasibility of commercial applications such as in the area of media planning and political consultation. Beside this, empirical results based on the pilot projects will be presented in order to illustrate the potentials of the methods.
Year of publication2006
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityNon-existant
Web survey bibliography - 2006 (98)
- Adult gadget ownership over time (2006-2012); 2012
- Dutch Online Panel Comparison Study (NOPVO); 2006; R. van Ossenbruggen; T. Vonk; P. Willems
- Migration Watch: an Internet survey to monitor spring migration in Britain and Ireland; 2006; Baillie, S. R., Balmer, D. E., Downie, I. S., Wright, K. H. M.
- Substance use and sexual behaviours of Japanese men who have sex with men: A nationwide internet survey...; 2006; Hidaka, Y., Ichikawa, S., Koyano, J., Urao, M., Yasuo, T., Kimura, H., Kihara, M., Ono-Kihara, M.
- Telephone versus Face-to-Face Interviewing: Mode Effects on Data Quality and Likely Causes. Report...; 2006; Jaeckle, A., Lynn, P., Roberts, C.,
- DADOS-Survey: an open-source application for CHERRIES-compliant Web surveys; 2006; Shah, A., Jacobs, D. O., Martins, H., Harker, M., Menezes, A., Harker, M., McCready, M., Pietrobon,...
- Snowball Sampling ; 2006; Berg, S.
- Introduction nonresponse bias in household surveys ; 2006; Singer, E.
- Essential Steps for Web Surveys: A Guide to Designing, Administering and Utilizing Web Surveys for University...; 2006; Cheskis-Gold, R., Loescher, R., Shepard-Rabadam, E., Carroll, B.
- Don't make me think: a common sense approach to web usability; 2006; Krug, S.
- The use of an Internet-based Ask the Doctor Service involving family physicians: evaluation by a web...; 2006; Umefjord, G., Hamberg, K., Malker, H., Petersson, G.
- A short introduction to usability in online surveys; 2006; Kaczmirek, L.
- Measuring task-specific perceptions of the world wide web ; 2006; Page-Thomas, K.
- Oversurveying: Causes, Consequences, and Cures; 2006; Weiner, S. P., Dalessio, A. T.
- Online Reporting: Real Time, Real Impact, Real Opportunities ; 2006; Barbera, K. M., Young, S.
- Online Surveys: Critical Issues in Using the Web to Conduct Surveys; 2006; Fenlason, K., Suckow-Zimberg, K.
- Getting Action from Organizational Surveys: New Concepts, Technologies, and Applications; 2006; Kraut, A. I.
- Survey Methodology; 2006; Nusser, S. M.
- Web-based survey techniques. A synthesis of Transit practice; 2006
- Web 2.0 & panels. The shift from lectures to conversations; 2006; Cook, M., Buckley, N.
- Understanding people. Sample matching; 2006; Rivers, D.
- The power of the visible: Visual design for Web surveys; 2006; Couper, M. P.
- The internet response method: Impact on the Canadian Census of population data; 2006; Roy, L., Laroche, D.
- The effect of conditioning when re-interviewing; 2006; Cartwright, T., Nancarrow, C.
- The anonymous elect. Market research through online access panels; 2006; Postoaca, A.
- Statistics for real-life sample surveys: non-simple-random samples and weighted data; 2006; Dorofeev, S., Grant, P.
- Sample matching. Representative sampling from Internet panels; 2006; Rivers, D.
- Research quality: The next MR industry challenge; 2006; Dedeker, K.
- Optimizing quality in the use of web-based and computer based testing for personnel selection; 2006; Hornke, L. F., Kersting, M.
- Online marketing research; 2006; Miller, J.
- Need for high quality auxiliary data service for improving the quality of editing and imputation...; 2006; Laaksonen, S.
- Microsoft sues testing material vendors; 2006; Johnston, S. J.
- Introduction to the Special Issue on the ITC - Guidelines on Computer-Based and Internet-Delivered Testing...; 2006; Coyne, I., Bartram, D.
- International Guidelines on Computer-Based and Internet-Delivered Testing; 2006
- How successful I am depends on what number I get: The effects of numerical scale labels and need for...; 2006; Yan, T.
- Greenfield unveils real-time sampling; 2006
- Global market research 2006; 2006
- F-Shaped pattern for reading web content; 2006; Nielsen, J.
- Blocked versus randomized format of questionnaires. A confirmatory multigroup analysis; 2006; Sparfeldt, J. R., Schilling, S. R., Rost, D. H., Rost, D. H., Thiel, A.
- Benefits and challenges of multi-sourcing. Understanding differences between sample sources; 2006; de Gaudemar, O.
- Behavioral self-report measures. International extensions; 2006; Thomas, R. K., Klein, J. D.
- Attitudinal differences. Comparing people who belong to multiple versus single panels; 2006; Casdas, D., Fine, B., Menictas, C.
- Assessing individual respondents' quality. An innovative scoring system; 2006; Loeb, C.,Hartmann, A.
- Assessing Panel Bias in the Knowledge Networks Panel: Updated Results from 2005 Research ; 2006; Pineau, V., Nukulkij, P., Tang, X.
- A Critical Assessment of Online Survey Tools; 2006; Marra, R. M., Bogue, B.
- A dynamic technique for conducting online survey-based research; 2006; Bonometti, R. J., Tang, J.
- The 2006 Confirmit Annual MR Software Survey; 2006; Macer, T., Wilson, S.
- Online community survey: an effectiveness measure for revealing citizen preferences in their role as...; 2006; Martin Juanil, D., Ismail, M.
- Blaise – Alive and kicking for 20 years; 2006; Bethlehem, J., Hofman, L.
- Physical or Virtual Presence of the Experimenter: Psychological Online-Experiments in Different Settings...; 2006; Ollesch, H., Heineken, E., Schulte, F. P.